How To Write a Jewish Magazine Newspaper: A Beginners Guide

by Rabbi David

I know it's a Frum Newspaper as CountryVues was able to find a way to get twenty-eight ads on the cover... And the feature article is an ad for Amor. Notice: No ad for Hatzlah.

I've been reading many Jewish magazines and here is what I've learned. Jewish magazines must have ads. Just ads. A lot of ads. You're paying to read ads. In addition, for your magazine to be properly Frum, it should be printed on newspaper newsprint. Now let's explore.

The Ads
Your publication should have ads. A lot of ads. Three quarters of the magazine up to the whole thing should be ads. As Jewish magazines are read on Shabbis, the focus should be on stuff you can't purchase on Shabbis. Perfect Shabbis ads include suits and new homes somewhere in Florida; which is right next to Brooklyn.
An ad for a Jewish mechanic should be present. This way you can be sure to get ripped off by Jews. The Jewish mechanic ad is a feature story, as it is unique.
Simcha halls. Those are good ads for Shabbis, as the cost of those things gets you to go to shul to pray for Parnsa. Money will be needed to pay for the weddings, which is why you will also want to have ads for Gmachs that cost money. And then you will want an ad for a Gmach (a Chesed organization), so that after paying for the wedding hall the bride can show up in a used dress Malkie donated after her divorce.
Wigs. Shaytels should take up at least four pages.

Articles in Ad Form
Make the ads interesting by providing them in article form. This allows for your creative juices to flow. Full articles on wigs and how they work as wigs at Faigie Bracha's shop on 13th Avenue make for excitement in North Miami Beach.
The Shadchan feature about pathetic single Jews who are a Rachmanis is a must for your publication. Include the Shadchan’s number, just in case a single girl is feeling decent one day, and wants help getting back on the right track.
You don't want any articles about how Gmachs, also known as free lending thrift shops, cost money.
All articles should be about Kosher food. Which leaves room for other articles. Most importantly, all articles should end with a phone number. That is what makes them Frum acceptable for the Shabbis reader.
And be sure to highlight whatever happened in Far Rockaway’s nursery schools. That is of public interest.

Inspirational Person Feature Advert
Also known as an ad for a shul, make sure the inspirational person has a lot of money. I don't even know why that needs to be stated. If they don't have a lot of money, they're not inspirational. With that in mind, the inspirational person should have full head of hair, even in their nineties.
You can also present the inspirational person in a NJ Five Town Rockland County's editorial of Jews Who Give Money and Vacation A Lot.
If you can't find somebody with money, find a Shadchan. Shadchans are always inspirational as they have pissed off many single people. The Shadchan inspiration is there for you as a parent to not feel so bad about your messed up single child, who let down the Shadchan as well, by not going out with the really ugly guy.

A Dedicated Page to Tuv Taam
There should be at least one dedicated page to dips that come in adjective form. Heimish Mamish Tuna. Shloimy's Heimish Onion Dip Supreme. Ruchel Leah's Deluxe Eggplant Shallot Gvalt. Deluxe is part of the Frum Yiddish lexicon. It's in there.
Moishie's Heimish Deluxe Gefite Fish by Tuv Taam. That's an article.

Acceptable Pictures for Advertisements
Pictures of people in black suits. That is acceptable.
Pictures of any Simcha. This includes Bar Mitzvahs, Bat Mitzvahs and fundraisers. Weddings do not fall under Simchas, as there are mother-in-laws involved (we had to- we must stay true to Jewish humor). Fundraisers are considered Simchas, as they bring many people that are not poor a lot of money.
In all pictures, people should be standing at an angle. Naturally standing at an angle, facing something. Catch people in angle stances and then take the picture.
Be sure to have a few pictures of wealthy people that might give money. These are the only people don't have to be wearing a black suit.
Everything about elementary schools and kindergartens should be brought in picture form. Your average Jew wants to know what happened in the Far Rockaway Chabad nursery school, especially in the Catskills. Pictures of Shabbis Abbas and hair pulling should be there.
All pictures should be in ad form. Meaning that the pictures of the Simchas should come with Yankel's Photography and Catering showing somewhere.

Torah Ads
Nobody should be Mivatel Torah when reading your magazine newsprint in the bathroom.
You can connect Moshe to a deli, making for a decent ad. 'Yakov's Heimish Deli serves a beautiful corned beef on club. The commandment sandwich... At Be'er Basar Maluach the Jews complained that they needed water. At Yakov's they serve Dr. Brown's...' And that's a Dvar Torah. If you're wondering why there is only one adjective, it's because Yakov doesn't work for Tuv Taam.

I hope this helps a little in your understanding of how to publish your Frum Jewish publication. Just remember, if it's not an ad it should not be there.
Wait. Just came up with a great feature for next month. The Mitzvah Mechanic. An interview with a mechanic who only lies a little.